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Strategic Management of Technological Innovation
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Strategic Management of Technological Innovation Paperback - 2012

by SCHILLING, MELISSA


From the publisher

Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database."

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  • Title Strategic Management of Technological Innovation
  • Author SCHILLING, MELISSA
  • Binding Paperback
  • Edition 4th
  • Pages 336
  • Language ENG
  • Publisher McGraw-Hill Education, New York
  • Date 2012-10
  • ISBN 9780078029233
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Strategic Management of Technological Innovation
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Strategic Management of Technological Innovation

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