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Principles of Marketing (Principles of Marketing)
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Principles of Marketing (Principles of Marketing) Hardcover - 2005

by Kotler, Philip; Armstrong, Gary


From the publisher

The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

Details

  • Title Principles of Marketing (Principles of Marketing)
  • Author Kotler, Philip; Armstrong, Gary
  • Binding Hardcover
  • Edition 11th
  • Pages 768
  • Language ENG
  • Publisher Prentice Hall, Lebanon, Indiana, U.S.A.
  • Date 2005-02
  • ISBN 9780131469181
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Principles of Marketing
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Principles of Marketing (Principles of Marketing)
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Principles of Marketing (Principles of Marketing)

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Principles of Marketing (Principles of Marketing)

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Principles of Marketing (Principles of Marketing)
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Principles of Marketing (Principles of Marketing)

by Philip Kotler; Gary Armstrong

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