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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand Paperback - 2000
by Mogens Holten Larsen; Majken Schultz (Editor); Mary Jo Hatch (Editor)
First line
Ideas such as organizational identity, reputation, and corporate branding have been around for a long time.
Details
- Title The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
- Author Mogens Holten Larsen; Majken Schultz (Editor); Mary Jo Hatch (Editor)
- Binding Paperback
- Edition First Reprint
- Pages 312
- Volumes 1
- Language ENG
- Publisher OUP Oxford, Oxford
- Date 2000-11-02
- Illustrated Yes
- ISBN 9780198297796 / 0198297793
- Weight 1.02 lbs (0.46 kg)
- Dimensions 9.22 x 6.4 x 0.65 in (23.42 x 16.26 x 1.65 cm)
- Library of Congress subjects Business communication, Corporations - Public relations
- Library of Congress Catalog Number 00037459
- Dewey Decimal Code 659.285
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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
by Schulz, Majken [Editor]; Hatch, Mary Jo [Editor]; Larsen, Mogens Holten [Editor];
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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
by Majken Schulz (Editor), Mary Jo Hatch (Editor), Mogens Holten Larsen (Editor)
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