The Art of the Long View: Planning for the Future in an Uncertain World Paperback - 1996
by Peter Schwartz
One of the world's leading futurists--who has served as a consultant to clients as diverse as Volvo and the White House--presents a revolutionary guide to planning for the future. A powerful tool for developing strategic vision, this book reveals how to navigate the future by applying the intuitive skills used by artists and musicians.
First line
This book is about freedom.
From the rear cover
What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life - bottom-line numbers, for instance - but the intangibles: our hopes and fears, our beliefs and dreams. Only stories - scenarios - and our ability to visualize different kinds of futures adequately capture these intangibles. In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business. Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.
Details
- Title The Art of the Long View: Planning for the Future in an Uncertain World
- Author Peter Schwartz
- Binding Paperback
- Edition Reprint
- Pages 288
- Volumes 1
- Language ENG
- Publisher Currency, New York, New York, U.S.A.
- Date 1996-04-15
- Features Bibliography, Index
- ISBN 9780385267328 / 0385267320
- Weight 0.7 lbs (0.32 kg)
- Dimensions 9.27 x 5.97 x 0.76 in (23.55 x 15.16 x 1.93 cm)
- Library of Congress subjects Strategic planning, Business forecasting
- Library of Congress Catalog Number 95042080
- Dewey Decimal Code 658.401
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