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Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns Paperback - 2015
by Erica Weintraub Austin; Bruce Pinkleton
Details
- Title Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns
- Author Erica Weintraub Austin; Bruce Pinkleton
- Binding Paperback
- Edition 3rd Edition
- Pages 398
- Volumes 1
- Language ENG
- Publisher Routledge
- Date 2015-02-13
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780415517690 / 0415517699
- Weight 1.49 lbs (0.68 kg)
- Dimensions 9.2 x 7.3 x 0.8 in (23.37 x 18.54 x 2.03 cm)
-
Themes
- Interdisciplinary Studies: Communication Studies
- Library of Congress subjects Public relations - Management, BUSINESS & ECONOMICS / Education
- Library of Congress Catalog Number 2014023917
- Dewey Decimal Code 659.2
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Strategic Public Relations Management (Routledge Communication Series)
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Paperback / softback. New. Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: New examples on the effective use of digital communication and online research tools; Updated guidance on researching using digital tools and social media; New examples that provide a more accessible pathway to real-world application. In addition to these new features, the book covers: Creating a framework for planning; Up-to-date research tools and how to develop a research plan; Gathering useful data for strategic guidance;…
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Strategic Public Relations Management: Planning and Managing Effective Communication Programs
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Strategic Public Relations Management (Routledge Communication Series)
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Erica Weintraub Austin And Bruce E.Pinkleton
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