Stock Photo: Cover May Be Different
Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management Paperback - 2000
by Olivia Parr Rud
Summary
Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use. Note: CD-ROM/DVD and other supplementary materials are not included.
First line
In the years following World War II, the United States experienced an economic boom.
Details
- Title Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
- Author Olivia Parr Rud
- Binding Paperback
- Edition 1st edition
- Pages 416
- Volumes 1
- Language ENG
- Publisher Wiley, New York, New York, U.S.A.
- Date November 3, 2000
- ISBN 9780471385646 / 0471385646
- Weight 1.29 lbs (0.59 kg)
- Dimensions 9.28 x 7.35 x 0.89 in (23.57 x 18.67 x 2.26 cm)
- Library of Congress subjects Data mining, Marketing - Data processing
- Library of Congress Catalog Number 2001268609
- Dewey Decimal Code 006.3
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management
by Parr Rud, O.
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John Wiley & Sons, 2001. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780471385646
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Data Mining Cookbook : Modeling Data for Marketing, Risk, and Customer Relationship Management
by Rud, Olivia Parr
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Data Mining Cookbook : Modeling Data for Marketing, Risk, and Customer Relationship Management
by Rud, Olivia Parr
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Wiley & Sons, Incorporated, John. Used - Good. Used book that is in clean, average condition without any missing pages.
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management
by Rud, Olivia Parr
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Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
by Parr Rud, Olivia
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management (Datawarehousing)
by Parr Rud, Olivia
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management
by Rud, Olivia Parr
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management
by Rud, Olivia Parr
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Wiley, 2000-11-03. Paperback. New. New. In shrink wrap. Looks like an interesting title!
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