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Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer
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Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management Paperback - 2000

by Olivia Parr Rud


Summary

Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use. Note: CD-ROM/DVD and other supplementary materials are not included.

From the publisher

Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions

In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.

First line

In the years following World War II, the United States experienced an economic boom.

Details

  • Title Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
  • Author Olivia Parr Rud
  • Binding Paperback
  • Edition 1st edition
  • Pages 416
  • Volumes 1
  • Language ENG
  • Publisher Wiley, New York, New York, U.S.A.
  • Date November 3, 2000
  • ISBN 9780471385646 / 0471385646
  • Weight 1.29 lbs (0.59 kg)
  • Dimensions 9.28 x 7.35 x 0.89 in (23.57 x 18.67 x 2.26 cm)
  • Library of Congress subjects Data mining, Marketing - Data processing
  • Library of Congress Catalog Number 2001268609
  • Dewey Decimal Code 006.3

About the author

OLIVIA PARR RUD (Olivia@datasquare.com) is Executive Vice President of Data Square, LLC, a leading database marketing consulting firm. She has over 22 years' experience in data mining, predictive modeling, and segmentation for a variety of industries, including credit card, insurance, high tech, telecommunications, and catalog industries. She provides analysis and solutions for her clients in the areas of acquisition, retention, risk, and overall profitability for direct mail, telemarketing, broadcast marketing, and the Internet.
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management

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Data Mining Cookbook : Modeling Data for Marketing, Risk, and Customer Relationship Management
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Data Mining Cookbook : Modeling Data for Marketing, Risk, and Customer Relationship Management

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Data Mining Cookbook : Modeling Data for Marketing, Risk, and Customer Relationship Management
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Data Mining Cookbook : Modeling Data for Marketing, Risk, and Customer Relationship Management

by Rud, Olivia Parr

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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management

by Rud, Olivia Parr

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Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management

Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management

by Parr Rud, Olivia

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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management

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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management

by Rud, Olivia Parr

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