Electronic Commerce: B2c Strategies and Models Hardcover - 2002 - 1st Edition
by Steve Elliott (Editor)
First line
This book focuses on business strategies and models in business-to-consumer (B2C) Internet electronic commerce.
From the rear cover
Electronic commerce has overcome the tech-wrecks of recent times and is now accepted as the future of business, yet a major barrier to its more widespread and successful implementation remains - the continuing uncertainty among organizations of how best to put e-commerce principles into practice.
Based on research in six economies - the UK, USA, Denmark, Greece, Hong Kong (China) and Australia - the book addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of B2C electronic commerce in each economy.
Demonstrating 'best practice' by examining and comparing these international examples of success, the book provides entrepreneurs and senior managers with insights that will help them plan and implement strategy for successful internet-based business innovation.
Details
- Title Electronic Commerce: B2c Strategies and Models
- Author Steve Elliott (Editor)
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 368
- Volumes 1
- Language ENG
- Publisher Wiley
- Date 2002-03-15
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780471487050 / 0471487058
- Weight 1.43 lbs (0.65 kg)
- Dimensions 9.12 x 6.36 x 1.01 in (23.16 x 16.15 x 2.57 cm)
- Library of Congress subjects Electronic commerce
- Library of Congress Catalog Number 2002277709
- Dewey Decimal Code 658.84
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Electronic Commerce: B2c Strategies and Models (John Wiley Series in Information Systems)
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