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S.U.R.E.-Fire Direct Response Marketing Managing Business-to-Business Sales
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S.U.R.E.-Fire Direct Response Marketing Managing Business-to-Business Sales Leads for Bottom-Line Success Hardcover - 2001

by Russell M. Kern


From the publisher

This text presents aprogramme designed to boost business-to-business direct marketing response rates and converting sales leads into a steady stream of revenue. Kern details how to implement a successful sales lead generation campaign by following his S.U.R.E.-fire programme. The emphasis is placed on strategic planning, conducting appropriate market research, developing customer relationships, recognizing and acting upon sales opportunities, and successfully executing a sales lead campaign and measuring the results.

First line

Strategic planning is one of the most-discussed aspects of business marketing.

Details

  • Title S.U.R.E.-Fire Direct Response Marketing Managing Business-to-Business Sales Leads for Bottom-Line Success
  • Author Russell M. Kern
  • Binding Hardcover
  • Edition First Edition
  • Pages 236 x 190mm 304 pages
  • Publisher McGraw-Hill, New York
  • Date March 9, 2001
  • ISBN 9780658006227
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S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success

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S.U.R.E. - Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success

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S.U.R.E. - Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success

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S.U.R.E.-Fire Direct Response Marketing

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S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success

by Russell M. Kern

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ISBN 10 / ISBN 13
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