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The People's Car: A Global History of the Volkswagen Beetle Hardcover - 0140
by Bernhard Rieger
Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers across nations and cultures.
Details
- Title The People's Car: A Global History of the Volkswagen Beetle
- Author Bernhard Rieger
- Binding Hardcover
- Edition First Edition
- Pages 416
- Volumes 1
- Language ENG
- Publisher Harvard University Press
- Date HIS014000
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- ISBN 9780674050914 / 0674050916
- Weight 1.25 lbs (0.57 kg)
- Dimensions 8.3 x 5.7 x 1.6 in (21.08 x 14.48 x 4.06 cm)
-
Themes
- Chronological Period: 20th Century
- Cultural Region: Germany
- Library of Congress subjects Volkswagen Beetle automobile - History
- Library of Congress Catalog Number 2012029928
- Dewey Decimal Code 629.222
Media reviews
Citations
- Choice, 10/01/2013, Page 0
- Library Journal, 07/01/2013, Page 88
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The Peoples Car: A Global History of the Volkswagen Beetle
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Hardback. New. Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers across nations and cultures.
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The People`s Car – A Global History of the Volkswagen Beetle
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Harvard Univ Pr, 2013. Hardcover. New. 384 pages. 8.75x5.75x1.25 inches.
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The Peoples Car: A Global History of the Volkswagen Beetle
by Rieger, Bernhard
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