Description:
Kogan Page, Limited, 2005. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Evaluating Public Relations A Best Practice Guide to Public Relations Planning, Research & Evaluation Paperback - 2005
by Tom Watson; Paul Noble
Summary
Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.
First line
Ask any group of PR practitioners around the world to list the major issues facing their discipline, and it is almost certain that evaluation of PR activity will be ranked very highly, if not the number one topic.
Details
- Title Evaluating Public Relations A Best Practice Guide to Public Relations Planning, Research & Evaluation
- Author Tom Watson; Paul Noble
- Binding Paperback
- Pages 288
- Publisher Kogan Page
- Date May 1, 2005
- ISBN 9780749443061
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Evaluating Public Relations : A Best Practice Guide to Public Relations Planning, Research and Evaluation
by Paul Noble; Tom Watson
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Stock Photo: Cover May Be Different
Evaluating Public Relations: A best practice guide to public relations planning, research & evaluation
by Paul Noble; Tom Watson
- Used
- good
- Paperback
- Condition
- Used - Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780749443061 / 0749443065
- Quantity Available
- 1
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Description:
Kogan Page Business Books, 2005-05. Paperback. Good.
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FREE shipping to USA
Stock Photo: Cover May Be Different
Evaluating Public Relations: A best practice guide to public relations planning, research & evaluation
by Noble, Paul
- Used
- Paperback
- Condition
- Used:Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780749443061 / 0749443065
- Quantity Available
- 1
- Seller
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HOUSTON, Texas, United States
- Item Price
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SGD 55.90FREE shipping to USA
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Kogan Page, 0000-00-00. paperback. Used:Good.
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SGD 55.90
FREE shipping to USA