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Market-Led Strategic Change Transforming the Process of Going to Market
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Market-Led Strategic Change Transforming the Process of Going to Market (Marketing Ser) Paperback - 1998 - 2nd Edition

by Piercy, Nigel F


From the publisher

Aims to take marketing back to basics. The reader confronts critical questions in the organization of marketing: understanding the nature of the marketplace, how the critical processes of marketing planning and budgeting are managed and ensuring commitment where it matters.

First line

The main goal of this book is very simple.

Details

  • Title Market-Led Strategic Change Transforming the Process of Going to Market (Marketing Ser)
  • Author Piercy, Nigel F
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 480
  • Publisher Butterworth-Heinemann
  • Date February 1998
  • ISBN 9780750632850
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Market-Led Strategic Change: Transforming the Process of Going to Market (Professional...
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Market-Led Strategic Change: Transforming the Process of Going to Market (Professional Development S.)

by Piercy, N. F.

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Butterworth-Heinemann, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780750632850
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Market-Led Strategic Change: Transforming the Process of Going to Market

Market-Led Strategic Change: Transforming the Process of Going to Market

by Nigel Piercy

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Butterworth-Heinemann Ltd, 1997. Paperback. Good. Former library book. Slight signs of wear on the cover. Soiling on the side. Edition 1997. Ammareal gives back up to 15% of this book's net price to charity organizations.
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Market-Led Strategic Change: Transforming the process of going to market (Professional...
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Market-Led Strategic Change: Transforming the process of going to market (Professional Development S.) Piercy, Nigel F

by Piercy, Nigel F

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ISBN 10 / ISBN 13
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A Butterworth-Heinemann Title, 1997-09-29. Paperback. Very Good. Book is in very good condition. All pages are unmarked and intact. Price sticker on the cover.
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Market-Led Strategic Change, Second Edition: Transforming the process of going to market...
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Market-Led Strategic Change, Second Edition: Transforming the process of going to market (Marketing Ser)

by Nigel F. Piercy; Nigel F Piercy

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ISBN 10 / ISBN 13
9780750632850 / 0750632852
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Butterworth-Heinemann, 1998-03-03. Paperback. Good.
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