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Marketing Communications Management: Concepts and Theories, Cases and Practices
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Marketing Communications Management: Concepts and Theories, Cases and Practices Paperback - 2004 - 1st Edition

by Paul Copley


From the publisher

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

First line

The nature of marketing communication is explored and relationships developed with strategic marketing.

Details

  • Title Marketing Communications Management: Concepts and Theories, Cases and Practices
  • Author Paul Copley
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 456
  • Volumes 1
  • Language ENG
  • Publisher Routledge, Oxford, United Kingdom
  • Date 2004-09-23
  • Features Glossary
  • ISBN 9780750652940 / 0750652942
  • Weight 2.74 lbs (1.24 kg)
  • Dimensions 10.94 x 8.36 x 1.05 in (27.79 x 21.23 x 2.67 cm)
  • Dewey Decimal Code 658.802
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Marketing Communications Management: Concepts and Theories, Cases and Practices

Marketing Communications Management: Concepts and Theories, Cases and Practices

by Copley, Paul

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Marketing Communications Management: Concepts and Theories, Cases and Practices
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Marketing Communications Management: Concepts and Theories, Cases and Practices

by Copley, P.

  • Used
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ISBN 10 / ISBN 13
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Elsevier, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780750652940
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Marketing Communications Management: Concepts and Theories, Cases and Practices
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Marketing Communications Management: Concepts and Theories, Cases and Practices

by Copley, P.

  • Used
  • Paperback
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Paperback
ISBN 10 / ISBN 13
9780750652940 / 0750652942
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Elsevier, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780750652940
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SGD 21.99 shipping to USA
Marketing Communications Management: Concepts and Theories, Cases and Practices
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Marketing Communications Management: Concepts and Theories, Cases and Practices

by Copley, P.

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ISBN 10 / ISBN 13
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Elsevier, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780750652940
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Marketing Communications Management: Concepts and Theories, Cases and Practices
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Marketing Communications Management: Concepts and Theories, Cases and Practices

by Copley, P.

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Paperback
ISBN 10 / ISBN 13
9780750652940 / 0750652942
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Elsevier, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780750652940
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Marketing Communications Management
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Marketing Communications Management: Concepts and Theories, Cases and Practices

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Marketing Communications Management: Concepts and Theories, Cases and Practices
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Marketing Communications Management: Concepts and Theories, Cases and Practices

by Copley, Paul

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ISBN 10 / ISBN 13
9780750652940 / 0750652942
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