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Services Marketing and Management
Stock Photo: Cover May Be Different

Services Marketing and Management Paperback - 2003

by Audrey Gilmore


From the publisher

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services.

Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery.

Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing.

This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.

First line

Services are all around us - as consumers we use services every day.

Details

  • Title Services Marketing and Management
  • Author Audrey Gilmore
  • Binding Paperback
  • Edition International Ed
  • Pages 216
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications Ltd
  • Date June 2, 2003
  • Illustrated Yes
  • ISBN 9780761941583 / 0761941584
  • Weight 0.88 lbs (0.40 kg)
  • Dimensions 9.5 x 6.74 x 0.53 in (24.13 x 17.12 x 1.35 cm)
  • Library of Congress subjects Service industries - Marketing, Service industries - Management
  • Library of Congress Catalog Number 2002115868
  • Dewey Decimal Code 658.8
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Services Marketing and Management

Services Marketing and Management

by Gilmore, Audrey

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Paperback
ISBN 10 / ISBN 13
9780761941583 / 0761941584
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Services Marketing and Management

Services Marketing and Management

by Gilmore, Audrey

  • Used
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  • Paperback
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Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780761941583 / 0761941584
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Services, Marketing and Management
Stock Photo: Cover May Be Different

Services, Marketing and Management

by Gilmore, A.

  • Used
  • Paperback
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Paperback
ISBN 10 / ISBN 13
9780761941583 / 0761941584
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Description:
Sage Publications Ltd, 2003. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780761941583
Item Price
SGD 3.44
SGD 21.92 shipping to USA
Services Marketing and Management
Stock Photo: Cover May Be Different

Services Marketing and Management

by Gilmore, A.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780761941583 / 0761941584
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
SGD 3.44
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Description:
Sage Publications Ltd, 2003. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780761941583
Item Price
SGD 3.44
SGD 21.92 shipping to USA
Services Marketing and Management
Stock Photo: Cover May Be Different

Services Marketing and Management

by Gilmore, A.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780761941583 / 0761941584
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
SGD 3.44
SGD 21.92 shipping to USA

Show Details

Description:
Sage Publications Ltd, 2003. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780761941583
Item Price
SGD 3.44
SGD 21.92 shipping to USA
Services, Marketing and Management
Stock Photo: Cover May Be Different

Services, Marketing and Management

by Gilmore, A.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780761941583 / 0761941584
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
SGD 3.44
SGD 21.92 shipping to USA

Show Details

Description:
Sage Publications Ltd, 2003. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780761941583
Item Price
SGD 3.44
SGD 21.92 shipping to USA
Services Marketing and Management
Stock Photo: Cover May Be Different

Services Marketing and Management

by Gilmore, A.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780761941583 / 0761941584
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
SGD 3.44
SGD 21.92 shipping to USA

Show Details

Description:
Sage Publications Ltd, 2003. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780761941583
Item Price
SGD 3.44
SGD 21.92 shipping to USA
Services Marketing and Management

Services Marketing and Management

by Audrey Gilmore

  • Used
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  • Paperback
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Paperback
ISBN 10 / ISBN 13
9780761941583 / 0761941584
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SAGE Publications Ltd, 2003. Paperback. Good. Former library book. Slightly creased cover. Soiling on the side. Edition 2003. Ammareal gives back up to 15% of this book's net price to charity organizations.
Item Price
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Services Marketing and Management
Stock Photo: Cover May Be Different

Services Marketing and Management

by Gilmore, Audrey

  • Used
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Used - Good
ISBN 10 / ISBN 13
9780761941583 / 0761941584
Quantity Available
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Services Marketing and Management

Services Marketing and Management

by Audrey Gilmore

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Paperback
ISBN 10 / ISBN 13
9780761941583 / 0761941584
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Paperback / softback. New. Provides a consideration of how services are conceptualized, designed and managed, creating the basis for an understanding of the multi-dimensional aspects of services. This book explores the effect of organizational structures, management styles, marketing and management competencies on service management decision making and implementation.
Item Price
SGD 84.01
SGD 17.10 shipping to USA