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Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity Paperback - 2003
by Shelby D. Hunt
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- Title Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity
- Author Shelby D. Hunt
- Binding Paperback
- Pages 360
- Volumes 1
- Language ENG
- Publisher Routledge
- Date 2003-03-31
- Features Bibliography, Index, Table of Contents
- ISBN 9780765609328 / 0765609320
- Weight 1.32 lbs (0.60 kg)
- Dimensions 9.64 x 7.02 x 0.86 in (24.49 x 17.83 x 2.18 cm)
- Library of Congress Catalog Number 2002030894
- Dewey Decimal Code 658.8
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Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity
by Hunt, Shelby D.
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Controversy in Marketing Theory: for Reason, Realism, Truth and Objectivity : For Reason, Realism, Truth and Objectivity
by Hunt, Shelby D
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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity
by Shelby Dean Hunt
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New. In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.
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Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity
by Shelby D. Hunt
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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity
by Shelby Dean Hunt
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Paperback / softback. New. This work analyses the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, it argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory.
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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity
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Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity
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Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity
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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity
by Hunt, Shelby D
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