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Building Customer-Brand Relationships
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Building Customer-Brand Relationships Paperback - 2009

by Don E. Schultz; Beth E. Barnes; Heidi F. Schultz


From the publisher

Includes bibliographical references and index.

Details

  • Title Building Customer-Brand Relationships
  • Author Don E. Schultz; Beth E. Barnes; Heidi F. Schultz
  • Binding Paperback
  • Edition [ Edition: Repri
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher Routledge, US
  • Date 2009-01
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents
  • ISBN 9780765617996 / 0765617994
  • Weight 1.41 lbs (0.64 kg)
  • Dimensions 9.9 x 7 x 0.8 in (25.15 x 17.78 x 2.03 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Library of Congress subjects Branding (Marketing), Relationship marketing
  • Library of Congress Catalog Number 2008028969
  • Dewey Decimal Code 658.812

Media reviews

Citations

  • Reference and Research Bk News, 08/01/2009, Page 118

About the author

Don E. Schultz, Beth E. Barnes, Heidi F. Schultz, Marian Azzaro
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Building Customer-Brand Relationships
Stock Photo: Cover May Be Different

Building Customer-Brand Relationships

by Don E. Schultz; Beth E. Barnes; Hiedi F. Schultz; Marian Azzaro

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Building Customer-brand Relationships
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Building Customer-brand Relationships

by Don E. Schultz; Beth E. Barnes; Hiedi F. Schultz; Marian Azzaro

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Building Customer-brand Relationships
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Building Customer-brand Relationships

by Don E. Schultz

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ISBN 10 / ISBN 13
9780765617996 / 0765617994
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Paperback / softback. New. Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or 'pull' media of Internet, mobile communications, and social networks. This book takes a different view - that the marketer and the customer build the ongoing brand value together.
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Building Customer-brand Relationships
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Building Customer-brand Relationships

by Schultz, Don E./ Barnes, Beth E./ Schultz, Hiedi F.

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ISBN 10 / ISBN 13
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M E Sharpe Inc, 2009. Paperback. New. 480 pages. 9.90x6.90x0.70 inches.
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