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What Customers Really Want : How to Bridge the Gap Between What Your
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What Customers Really Want : How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave Unknown - 2005

by McKain, Scott


From the publisher

Scott McKain's experience as vice chairman of a rapidly growing $100 million organization, and his client relationships with the world's leading organizations, have convinced him that there is a stunning difference between what customers want and what most organizations offer. This widening gulf creates dissatisfaction, distrust, and-worst of all for any business-disloyalty.

What customers really want today is a superior client experience. Sure, they want good service, a good product, and a good price. But what creates client loyalty is the connection created by organizations through the use of these elements along with personalization, differentiation, and emotion.

Details

  • Title What Customers Really Want : How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave
  • Author McKain, Scott
  • Binding unknown
  • Edition International Ed
  • Publisher Thomas Nelson, Nashville, Tennessee, U.S.A
  • Date 2005-08
  • ISBN 9780785211983
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What Customers Really Want : Bridging the Gap Between What Your Company Offers and What Your Clients Crave

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What Customers Really Want : How to Bridge the Gap Between What Your Organization Offers and What...
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What Customers Really Want : How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave

by McKain, Scott

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ISBN 10 / ISBN 13
9780785211983 / 0785211985
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What Customers Really Want : How to Bridge the Gap Between What Your Organization Offers and What...
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What Customers Really Want : How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave

by McKain, Scott

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ISBN 10 / ISBN 13
9780785211983 / 0785211985
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What Customers Really Want: Bridging the Gap Between What Your Company Offers and What Your Clients Crave

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What Customers Really Want: Bridging the Gap Between What Your Company Offers and What Your Clients Crave

by McKain, Scott

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ISBN 10 / ISBN 13
9780785211983 / 0785211985
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What Customers Really Want : Bridging the Gap Between What Your Company Offers and What Your...
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What Customers Really Want : Bridging the Gap Between What Your Company Offers and What Your Clients Crave

by McKain, Scott

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780785211983 / 0785211985
Quantity Available
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What Customers Really Want : How to Bridge the Gap Between What Your Organization Offers and What...
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What Customers Really Want : How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave

by McKain, Scott

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ISBN 10 / ISBN 13
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What Customers Really Want : How to Bridge the Gap Between What Your Organization Offers and What...
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What Customers Really Want : How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave

by Scott McKain

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ISBN 10 / ISBN 13
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What Customers Really Want : How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave

by Scott McKain

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  • Hardcover
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Used:Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780785211983 / 0785211985
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What Customers Really Want : How to Bridge the Gap Between What Your Organization Offers and What...
Stock Photo: Cover May Be Different

What Customers Really Want : How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave

by McKain, Scott

  • Used
  • Hardcover
  • Signed
Condition
Like New
Binding
Hardcover
ISBN 10 / ISBN 13
9780785211983 / 0785211985
Quantity Available
2
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This seller has earned a 4 of 5 Stars rating from Biblio customers.
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Thomas Nelson Inc, 2005-07-19. Hardcover. Like New. 0x0x0. Signed by Author
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