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Museum Marketing and Strategy: Designing Missions, Building Audiences,
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Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources Hardcover - 2008

by Kotler, Neil G.; Kotler, Philip; Kotler, Wendy I


From the publisher

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to

  • Define the exchange process between a museum's offerings and consumer value
  • Differentiate a museum and communicate its unique value in a competitive marketplace
  • Find, create, and retain consumers and convert visitors to members and members to volunteers and donors
  • Plan strategically and maximize marketing's value
  • Achieve financial stability
  • Develop a consumer-centered museum

Details

  • Title Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources
  • Author Kotler, Neil G.; Kotler, Philip; Kotler, Wendy I
  • Binding Hardcover
  • Edition 2nd Edition
  • Pages 544
  • Language ENG
  • Publisher Jossey-Bass, U.S.A
  • Date 2008-08
  • ISBN 9780787996918

About the author

THE AUTHORS

NEIL G. KOTLER is the president of Kotler Museum and Cultural Marketing Consultants, Arlington, Virginia, and a former museum professional at the Smithsonian Institution.

PHILIP KOTLER is the S.C. Johnson & Son Professor of International Marketing at Northwestern University's Kellogg School of Management in Evanston, Illinois.

WENDY I. KOTLER is an educator and museum consultant of long-standing. She is vice president of Kotler Museum and Cultural Marketing Consultants.

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Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and...
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Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources

by Kotler, Neil G., Kotler, Philip, Kotler, Wendy I.

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ISBN 10 / ISBN 13
9780787996918 / 0787996912
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Jossey-Bass. Used - Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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