Navigating New Markets Abroad: Charting a Course for International Businessperson Hardcover - 1993
by David M. Raddock (Editor)
From the rear cover
This book emphasizes a central factor in foreign business competition: understanding the obstacles and risks that impede new enterprises abroad. In an era of globalism, Navigating New Markets Abroad offers a judicious approach to corporate strategic planning and international marketing that derives from political science, sociology, psychology, and economics and is applied to the author's own experience with the reality of impact at the bottom line. The book shows how despite the many factors that can make or break a business - ranging from terrorism and social revolution to crises involving change in leadership in the host country and the red tape that our own government can produce - one can be positioned to maximize the options and determine the outcome of one's venture.
Details
- Title Navigating New Markets Abroad: Charting a Course for International Businessperson
- Author David M. Raddock (Editor)
- Binding Hardcover
- Edition First Edition
- Pages 240
- Volumes 1
- Language ENG
- Publisher Rowman & Littlefield Publishers
- Date 1993
- ISBN 9780847678433 / 0847678431
- Weight 1.21 lbs (0.55 kg)
- Dimensions 9.27 x 6.23 x 0.82 in (23.55 x 15.82 x 2.08 cm)
- Library of Congress subjects International business enterprises -, Country risk
- Library of Congress Catalog Number 92044668
- Dewey Decimal Code 658
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Navigating New Markets Abroad
by David M. Raddock
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Navigating New Markets Abroad
by Editor-David M. Raddock
- Used
- good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780847678433 / 0847678431
- Quantity Available
- 1
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