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Navigating New Markets Abroad: Charting a Course for International
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Navigating New Markets Abroad: Charting a Course for International Businessperson Hardcover - 1993

by David M. Raddock (Editor)


From the rear cover

This book emphasizes a central factor in foreign business competition: understanding the obstacles and risks that impede new enterprises abroad. In an era of globalism, Navigating New Markets Abroad offers a judicious approach to corporate strategic planning and international marketing that derives from political science, sociology, psychology, and economics and is applied to the author's own experience with the reality of impact at the bottom line. The book shows how despite the many factors that can make or break a business - ranging from terrorism and social revolution to crises involving change in leadership in the host country and the red tape that our own government can produce - one can be positioned to maximize the options and determine the outcome of one's venture.

Details

  • Title Navigating New Markets Abroad: Charting a Course for International Businessperson
  • Author David M. Raddock (Editor)
  • Binding Hardcover
  • Edition First Edition
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Rowman & Littlefield Publishers
  • Date 1993
  • ISBN 9780847678433 / 0847678431
  • Weight 1.21 lbs (0.55 kg)
  • Dimensions 9.27 x 6.23 x 0.82 in (23.55 x 15.82 x 2.08 cm)
  • Library of Congress subjects International business enterprises -, Country risk
  • Library of Congress Catalog Number 92044668
  • Dewey Decimal Code 658

About the author

David M. Raddock, an adjunct professor at New York University, is president of DMR associates, a political risk analysis and international public relations firm.
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Navigating New Markets Abroad
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Navigating New Markets Abroad

by David M. Raddock

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Navigating New Markets Abroad
Stock Photo: Cover May Be Different

Navigating New Markets Abroad

by Editor-David M. Raddock

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ISBN 10 / ISBN 13
9780847678433 / 0847678431
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