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Hacking the Electorate: How Campaigns Perceive Voters Paperback - 2015
by Eitan D. Hersh
Details
- Title Hacking the Electorate: How Campaigns Perceive Voters
- Author Eitan D. Hersh
- Binding Paperback
- Pages 270
- Volumes 1
- Language ENG
- Publisher Cambridge University Press
- Date 2015-06-09
- Features Bibliography, Index
- ISBN 9781107501164 / 1107501164
- Weight 0.8 lbs (0.36 kg)
- Dimensions 8.9 x 5.9 x 1 in (22.61 x 14.99 x 2.54 cm)
- Library of Congress subjects Voting - United States, Political campaigns - United States
- Library of Congress Catalog Number 2014046688
- Dewey Decimal Code 324.709
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Citations
- Choice, 04/01/2016, Page 0
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HACKING THE ELECTORATE
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Hacking the Electorate: How Campaigns Perceive Voters
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Hacking the Electorate: How Campaigns Perceive Voters
by Eitan D. Hersh
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Paperback / softback. New. Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This variation accounts for differences in campaign strategies and voter coalitions.
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