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McGraw Hill. 12. Good. Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported
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Loose-Leaf Edition Understanding Business Loose leaf -
by William Nickels; Jim McHugh; Susan McHugh
Summary
Long considered the Gold Standard for introduction to business courses, this comprehensive, readable text enhances teaching because the experienced author team revises in response to diverse, ever-changing course needs and learning styles. Real-world case studies ensure that students grapple with the most current challenges facing businesspeople today.
Details
- Title Loose-Leaf Edition Understanding Business
- Author William Nickels; Jim McHugh; Susan McHugh
- Binding Loose Leaf
- Edition 12th Edition
- Pages 1472
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Companies
- Illustrated Yes
- ISBN 9781260211108 / 126021110X
- Weight 2.8 lbs (1.27 kg)
- Dimensions 10.7 x 8.4 x 1 in (27.18 x 21.34 x 2.54 cm)
- Library of Congress subjects Industrial management, Business
- Library of Congress Catalog Number 2017047683
- Dewey Decimal Code 650
Table of contents
PART 1Business Trends: Cultivating a Business in Diverse, Global Environments1 Taking Risks and Making Profits within the Dynamic Business Environment2 Understanding Economics and How It Affects Business3 Doing Business in Global Markets4 Demanding Ethical and Socially Responsible BehaviorPART 2Business Ownership: Starting a Small Business5 How to Form a Business6 Entrepreneurship and Starting a Small BusinessPART 3Business Management: Empowering Employees to Satisfy Customers7 Management and Leadership8 Structuring Organizations for Today’s Challenges9 Production and Operations ManagementPART 4Management of Human Resources: Motivating Employees to Produce Quality Goods and Services10 Motivating Employees11 Human Resource Management: Finding and Keeping the Best Employees12 Dealing with Union and Employee–Management IssuesPART 5Marketing: Developing and Implementing Customer-Oriented Marketing Plans13 Marketing: Helping Buyers Buy14 Developing and Pricing Goods and Services15 Distributing Products16 Using Effective PromotionsPART 6Managing Financial Resources17 Understanding Accounting and Financial Information18 Financial Management19 Using Securities Markets for Financing and Investing Opportunities20 Money, Financial Institutions, and the Federal ReserveBonus ChaptersBonus Chapter A: Working within the Legal Environment ABonus Chapter B: Using Technology to Manage Information BBonus Chapter C: Managing Risk CBonus Chapter D: Managing Personal Finances D
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Loose-Leaf Edition Understanding Business
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Loose-Leaf Edition Understanding Business
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Understanding Business by William Nickels Loose-Leaf
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McGraw-Hill Education, February 2, 2018. Loose Leaf. Good. 11x8x0. This listing is for Loose-Leaf Edition Understanding Business by William Nickels, 12th edition. This edition is very similar to the most current updated edition, ISBN 1264249497 and 1260894851 Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 30 days of the purchase for a full refund.
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Loose-Leaf Edition Understanding Business
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