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International Marketing
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International Marketing Hardcover - 2012

by Daniel W. Baack; Eric G. Harris; Donald E. Baack


From the publisher

International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.

Details

  • Title International Marketing
  • Author Daniel W. Baack; Eric G. Harris; Donald E. Baack
  • Binding Hardcover
  • Edition [ Edition: first
  • Pages 583
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications (CA)
  • Date 2012-02
  • Illustrated Yes
  • ISBN 9781452226354 / 1452226350
  • Weight 3.65 lbs (1.66 kg)
  • Dimensions 10.9 x 8.4 x 1.3 in (27.69 x 21.34 x 3.30 cm)
  • Library of Congress subjects Export marketing
  • Library of Congress Catalog Number 2011049049
  • Dewey Decimal Code 658.84

Media reviews

Citations

  • Reference and Research Bk News, 04/01/2012, Page 74
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International Marketing

International Marketing

by Baack, Professor Donald E

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International Marketing
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International Marketing

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by Baack, Daniel W., Harris, Eric G., Baack, Donald E. (Edward)

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by Baack, Professor Daniel W; Harris, Professor Eric G; Baack, Professor Donald E

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