The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference Hardcover - 2006
by Steve Lance; Jeff Woll
The new bible for creating more powerful advertising
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising.
This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance:
#3 Read what your customer reads, watch what she watches
#10 Quality is the absence of nonquality signals
#15 Sell the benefit, the advantage, and the feature in that order
#19 Get the no-bodies out of your approval process
#41 Know when and how to scream 'sale'
Just as Jeffrey Gitomer's hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn't work in today's advertising world.
Summary
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising.
This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance:
- #3 Read what your customer reads, watch what she watches
- #10 Quality is the absence of nonquality signals
- #15 Sell the benefit, the advantage, and the feature—in that order
- #19 Get the no-bodies out of your approval process
- #41 Know when and how to scream “sale”
Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.
First line
If you're over forty, that line might mean nothing to you.
Details
- Title The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
- Author Steve Lance; Jeff Woll
- Binding Hardcover
- Edition First Edition
- Pages 270
- Volumes 1
- Language ENG
- Publisher Portfolio, New York, New York, U.S.A.
- Date July 6, 2006
- Illustrated Yes
- ISBN 9781591841241 / 1591841240
- Weight 0.76 lbs (0.34 kg)
- Dimensions 7.12 x 5.96 x 0.98 in (18.08 x 15.14 x 2.49 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Library of Congress subjects Advertising, Marketing
- Dewey Decimal Code 659.1
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Little Blue Book of Advertising, The: Fifty-two Small Ideas that Can Make a Big Difference
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