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Super Mario: How Nintendo Conquered America
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Super Mario: How Nintendo Conquered America Paperback - 2012

by Jeff Ryan


Summary

The first princess Mario saved was Nintendo itself.
 
In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope). So he hatched a plan.
 
Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featur­ing an angry gorilla and a small jumping man. Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.
 
Since then, Mario has starred in over two hundred games, gen­erating profits in the billions. He is more recognizable than Mickey Mouse, yet he’s little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?
Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.

From the publisher

Jeff Ryan, a lifelong gamer, has been featured on Salon.com and All Things Considered. He reviewed over 500 video games and covered four console launches as the games editor for Katrillion, a popular dotcom-era news and entertainment Web site. He lives in Bloomfield, New Jersey.

Details

  • Title Super Mario: How Nintendo Conquered America
  • Author Jeff Ryan
  • Binding Paperback
  • Edition Paperback
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher Portfolio, U.S.A.
  • Date 2012-09-25
  • ISBN 9781591845638 / 1591845637
  • Weight 0.5 lbs (0.23 kg)
  • Dimensions 8.4 x 5.4 x 0.9 in (21.34 x 13.72 x 2.29 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Library of Congress subjects Nintendo video games, Video games industry - United States
  • Dewey Decimal Code 338.761

About the author

Jeff Ryan, a lifelong gamer, has been featured on Salon.com and All Things Considered. He reviewed over 500 video games and covered four console launches as the games editor for Katrillion, a popular dotcom-era news and entertainment Web site. He lives in Bloomfield, New Jersey.
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