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The Ultimate Sales Letter: Attract New Customers. Boost Your Sales
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The Ultimate Sales Letter: Attract New Customers. Boost Your Sales Paperback - 2006 - 3rd Edition

by Dan S. Kennedy


From the publisher

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides:

  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

Details

  • Title The Ultimate Sales Letter: Attract New Customers. Boost Your Sales
  • Author Dan S. Kennedy
  • Binding Paperback
  • Edition number 3rd
  • Edition 3
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Adams Media Corporation, New Delhi
  • Date 2006-02
  • Illustrated Yes
  • ISBN 9781593374990 / 1593374992
  • Weight 0.71 lbs (0.32 kg)
  • Dimensions 8.92 x 6.28 x 0.63 in (22.66 x 15.95 x 1.60 cm)
  • Library of Congress subjects Selling, Sales letters
  • Library of Congress Catalog Number 2005026073
  • Dewey Decimal Code 658.812
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