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Beyond Logos: New Definitions of Corporate Identity
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Beyond Logos: New Definitions of Corporate Identity Hardcover - 2003

by Clare Dowdy


From the publisher

Corporate identity, the design and marketing buzzphrase of the 80s and 90s, has undergone a revolution in the last five years. Now the talk is of branding. With the growth of globalisation and the increasing realization among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges.

Arranged in thematic chapters with an introduction, Beyond Logos identifies and deconstructs the kind of corporate move that turns a footwear store into a aecathedralAE and a cigarette brand into a smokerAEs retreat. It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy -- a world in which corporations do not have identities but brands, visions, big ideas. Beyond Logos shows how, as we enter the 21st century, we are being taken beyond logos.

First line

New platforms have been spawned by three factors: new technology, new partnerships and new business opportunities.

Details

  • Title Beyond Logos: New Definitions of Corporate Identity
  • Author Clare Dowdy
  • Binding Hardcover
  • Edition illustrated edit
  • Pages 160
  • Volumes 1
  • Language ENG
  • Publisher Rotovision, Switzerland:
  • Date March 1, 2003
  • Illustrated Yes
  • ISBN 9782880466978 / 2880466970
  • Weight 2.4 lbs (1.09 kg)
  • Dimensions 11.7 x 9.3 x 0.82 in (29.72 x 23.62 x 2.08 cm)

About the author

Clare Dowdy is the former features editor of UK design industry journal "Design Week" and now news editor of "wallpaper*" magazine. She writes on design and branding for the "Financial Times," "Blueprint" and "Graphics International."
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Beyond Logos

Beyond Logos

by Dowdy, Claire

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Beyond Logos: New Definitions of Corporate Identity
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Beyond Logos: New Definitions of Corporate Identity

by Dowdy, C.

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Rotovision, 2003. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9782880466978
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Beyond Logos: New Definitions of Corporate Identity
Stock Photo: Cover May Be Different

Beyond Logos: New Definitions of Corporate Identity

by Dowdy, C.

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ISBN 10 / ISBN 13
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Beyond Logos
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Beyond Logos

by Dowdy, C.

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Beyond Logos: New Definitions of Coporate Identity
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Beyond Logos: New Definitions of Coporate Identity

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Beyond Logos: New Definitions of Corporate Identity
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Beyond Logos: New Definitions of Corporate Identity

by Dowdy, C.

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ISBN 10 / ISBN 13
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Beyond Logos
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Beyond Logos

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Beyond Logos: New Definitions fo Corporate Identity (Graphic Design)
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Beyond Logos: New Definitions fo Corporate Identity (Graphic Design)

by Clare Dowdy

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Beyond Logos: New Definitions fo Corporate Identity (Graphic Design)
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Beyond Logos: New Definitions fo Corporate Identity (Graphic Design)

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BEYOND LOGOS : NEW DEFINITIONS OF CORPORATE IDENTITY
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BEYOND LOGOS : NEW DEFINITIONS OF CORPORATE IDENTITY

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