The History of Marketing Science Hardcover - 2014
by Russell S. Winer (Editor); Scott A. Neslin (Editor)
From the jacket flap
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.
Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Details
- Title The History of Marketing Science
- Author Russell S. Winer (Editor); Scott A. Neslin (Editor)
- Binding Hardcover
- Edition 1st Edition
- Pages 528
- Volumes 1
- Language ENG
- Publisher World Scientific Publishing Company, U.S.A
- Date 2014-08-28
- ISBN 9789814596473 / 9814596477
- Weight 1.92 lbs (0.87 kg)
- Dimensions 9 x 6 x 1.13 in (22.86 x 15.24 x 2.87 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Library of Congress Catalog Number 2014009472
- Dewey Decimal Code 381.1
More Copies for Sale
HISTORY OF MARKETING SCIENCE, THE (World Scientific-Now Publishers Business)
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9789814596473 / 9814596477
- Quantity Available
- 1
- Seller
-
Waltham Abbey, Essex, United Kingdom
- Item Price
-
SGD 144.49SGD 15.42 shipping to USA
Show Details
The History of Marketing Science World Scientific-Now Publishers Series in Business: Volume 3
by Russell S Winer ,
- New
- Hardcover
- first
- Condition
- New
- Edition
- 1st
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9789814596473 / 9814596477
- Quantity Available
- 5
- Seller
-
New Delhi, India
- Item Price
-
SGD 129.48SGD 13.77 shipping to USA
Show Details
The History of Marketing Science (World Scientific-Now Publishers Business)
- Used
- Condition
- UsedVeryGood
- ISBN 10 / ISBN 13
- 9789814596473 / 9814596477
- Quantity Available
- 3
- Seller
-
Center Moriches, New York, United States
- Item Price
-
SGD 138.76SGD 4.13 shipping to USA
Show Details
History Of Marketing Science, The
by Russell S. Winer
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9789814596473 / 9814596477
- Quantity Available
- 10
- Seller
-
Southport, Merseyside, United Kingdom
- Item Price
-
SGD 291.75SGD 17.15 shipping to USA
Show Details
The History of Marketing Science (World Scientific-Now Publishers Business)
by Winer, Russell S. [Editor]; Neslin, Scott A. [Editor];
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9789814596473 / 9814596477
- Quantity Available
- 5
- Seller
-
campbelltown, Florida, United States
- Item Price
-
SGD 261.71FREE shipping to USA
Show Details
The History of Marketing Science
- Used
- Hardcover
- Condition
- Used
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9789814596473 / 9814596477
- Quantity Available
- 1
- Seller
-
Woodside, New York, United States
- Item Price
-
SGD 402.77SGD 5.50 shipping to USA