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Veil
by Bob Woodward
Based on hundreds of inside sources and secret documents, the author reveals the inner operations of the C.I.A., the world's largest and most sophisticated espionage apparatus, its players, and its clandestine relationships throughout the world.
Selling the Invisible
by Harry Beckwith
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the...
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