Selling the Invisible
by Beckwith, Harry
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
Reviews
Review this book!
Available Copies
Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Condition
- Used - Very Good
- Jacket Condition
- Very Good
- Edition
- First Edition Later Printing
- Published
- 1997
- Binding
- Hardcover
- ISBN
- 9780446520942
- Quantity Available
- 1
- Seller
-
Milwaukee, Wisconsin, USA
- Item Price
-
SGD 34.42
Show Details
Description:
Boston, Massachusetts, U.S.A.: Business Plus, 1997. Book. Very Good. Cloth Backstrip. By the Author. First Edition Later Printing. 8vo - over 7¾" - 9¾" tall. 252 pages, signed and inscribed by the author on the front free end page.. Item Price
SGD 34.42
Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Condition
- Used - Very Good
- Binding
- Hardback
- ISBN
- 9780752821030
- Quantity Available
- 1
- Seller
-
GORING BY SEA, West Sussex, GBR
- Item Price
-
SGD 17.47
Show Details
Description:
Hardback. Very Good. Item Price
SGD 17.47
Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Condition
- Used - Very Good
- Jacket Condition
- Very Good
- Edition
- First Edition.
- Published
- 1997
- Binding
- Hardcover
- ISBN
- 9780446520942
- Quantity Available
- 1
- Seller
-
Milwaukee, Wisconsin, USA
- Item Price
-
SGD 19.28
Show Details
Description:
New York: Business Plus. 252pp. Size: 8vo - over 7¾" - 9¾" Tall W1 . Very Good. Hardcover. First Edition.. 1997. Item Price
SGD 19.28
Selling the Invisible : A Field Guide to Modern Marketing
by Harry Beckwith
- Condition
- Used - Acceptable
- Published
- 2012
- Binding
- Paperback
- ISBN
- 9780446672313
- Quantity Available
- 1
- Seller
-
Seattle, Washington, USA
- Item Price
-
SGD 8.83
Show Details
Description:
Grand Central Publishing, 2012. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
SGD 8.83
Selling the Invisible : A Field Guide to Modern Marketing
by Harry Beckwith
- Condition
- Used - Good
- Published
- 2012
- Binding
- Paperback
- ISBN
- 9780446672313
- Quantity Available
- 1
- Seller
-
Seattle, Washington, USA
- Item Price
-
SGD 8.83
Show Details
Description:
Grand Central Publishing, 2012. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
SGD 8.83
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
- Condition
- Used; Good
- Binding
- Hardcover
- ISBN
- 9781587990663
- Quantity Available
- 1
- Seller
-
Milton Keynes , Buckinghamshire, GBR
- Item Price
-
SGD 6.01
Show Details
Description:
Texere Publishing. Hardcover. Used; Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there’s something for every literary palate. All orders are shipped… Read more about this item Item Price
SGD 6.01
Selling the Invisible : A Field Guide to Modern Marketing
by Beckwith, Harry
- Condition
- Used - Very Good
- ISBN
- 9781587990663
- Quantity Available
- 1
- Seller
-
Dunfermline, Fife, GBR
- Item Price
-
SGD 8.28
Show Details
Description:
Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Item Price
SGD 8.28
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
- Condition
- Used - Very Good
- Published
- 1997-03-01
- Binding
- Hardcover
- ISBN
- 9780446520942
- Quantity Available
- 1
- Seller
-
Stone Mountain, Georgia, USA
- Item Price
-
SGD 33.90
Show Details
Description:
Business Plus, 1997-03-01. Hardcover. Very Good. books looks nice Item Price
SGD 33.90
Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Condition
- Used - Good
- Published
- 2001
- Binding
- Paperback
- ISBN
- 9781587990663
- Quantity Available
- 1
- Seller
-
Seattle, Washington, USA
- Item Price
-
SGD 8.66
Show Details
Description:
Texere Publishing, 2001. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
SGD 8.66
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
- Condition
- Used
- Published
- 1997
- ISBN
- 9780446520942
- Quantity Available
- 1
- Seller
-
Tahlequah, Oklahoma, USA
- Item Price
-
SGD 12.39
Show Details
Description:
Good Condition Item Price
SGD 12.39
Selling the Invisible : A Field Guide to Modern Marketing
by Beckwith, Harry
- Condition
- Used - Good
- ISBN
- 9780446672313
- Quantity Available
- 1
- Seller
-
Mishawaka, Indiana, USA
- Item Price
-
SGD 9.17
Show Details
Description:
Grand Central Publishing. Used - Good. Used book that is in clean, average condition without any missing pages. Item Price
SGD 9.17
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
- Condition
- Used; Good
- Published
- 03/01/2001
- Binding
- Hardcover
- ISBN
- 9781587990663
- Quantity Available
- 1
- Seller
-
London, Greater London, GBR
- Item Price
-
SGD 6.03
Show Details
Description:
Texere Publishing,US, 03/01/2001. Hardcover. Used; Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Item Price
SGD 6.03
Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Condition
- Used - Very Good
- Jacket Condition
- Very Good
- Published
- 1997
- Binding
- Hardcover
- ISBN
- 9780446520942
- Quantity Available
- 1
- Seller
-
Tolar, Texas, USA
- Item Price
-
SGD 6.88
Show Details
Description:
U.S.A.: Business Plus, 1997. Jacket has light edgewear. Boards have minor shelfwear. Pages are clean, text has no markings, binding is sound. . Hard Cover. Very Good/Very Good. 12mo - over 6¾" - 7¾" tall. Item Price
SGD 6.88
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
- Condition
- Used - Good
- Published
- 2001-03-01
- Binding
- Hardcover
- ISBN
- 9781587990663
- Quantity Available
- 1
- Seller
-
HOUSTON, Texas, USA
- Item Price
-
SGD 11.26
Show Details
Description:
Texere, 2001-03-01. Hardcover. Good. Item Price
SGD 11.26
Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Condition
- Used - Good
- Published
- 1997-03-01
- Binding
- Hardcover
- ISBN
- 9780446520942
- Quantity Available
- 1
- Seller
-
Kingwood, Texas, USA
- Item Price
-
SGD 7.09
Show Details
Description:
Business Plus, 1997-03-01. hardcover. Good. 5x0x7. Item Price
SGD 7.09
Selling the Invisible : A Field Guide to Modern Marketing
by HARRY BECKWITH
- Condition
- Used - Very Good - Cash
- Jacket Condition
- Very Good
- Published
- March 1997
- Binding
- Hardcover
- ISBN
- 9780446520942
- Quantity Available
- 1
- Seller
-
Bountiful, Utah, USA
- Item Price
-
SGD 6.88
Show Details
Description:
Warner Books Inc, March 1997. Hardcover. Very Good - Cash/Very Good. Minor rubbing and edge wear to cover, with light reader wear to pages. Still great condition. Stock photos may not look exactly like the book. Item Price
SGD 6.88
Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Condition
- Like New
- Jacket Condition
- Like New
- Published
- 1997-03-01
- Binding
- Hardcover
- ISBN
- 9780446520942
- Quantity Available
- 1
- Seller
-
Naperville, Illinois, USA
- Item Price
-
SGD 10.95
Show Details
Description:
Business Plus, 1997-03-01. Hardcover. Like New/Like New. Book has slight shelf wear from storage and use; otherwise the book is in excellent condition. Item Price
SGD 10.95
Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Condition
- Used - Good
- ISBN
- 9780446520942
- Quantity Available
- 1
- Seller
-
Frederick, Maryland, USA
- Item Price
-
SGD 8.81
Show Details
Description:
Business Plus. Used - Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Item Price
SGD 8.81
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
- Condition
- Used - VERY GOOD
- Published
- 2001
- Binding
- Paperback
- ISBN
- 9781587990663
- Quantity Available
- 1
- Seller
-
Aurora, Ontario, CAN
- Item Price
-
SGD 13.98
Show Details
Description:
Texere, 2001. Paperback. VERY GOOD. Spine crease. No writing/markings. 272 pages. -- Please feel free to ask for additional information, or detailed photos. US orders ship USPS from Niagara Falls, NY. Canadian orders ship from Ontario. Item Price
SGD 13.98
Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Condition
- Used - Acceptable
- Published
- 1997-03-01
- Binding
- Hardcover
- ISBN
- 9780446520942
- Quantity Available
- 1
- Seller
-
Houston, Texas, USA
- Item Price
-
SGD 7.09
Show Details
Description:
Business Plus, 1997-03-01. hardcover. Acceptable. 5x0x7. Item Price
SGD 7.09
