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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing
Stock Photo: Cover May Be Different

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

  • New
Condition
New
ISBN 10
0446672319
ISBN 13
9780446672313
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About This Item

Grand Central Publishing. New. Special order direct from the distributor

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Details

Bookseller
Russell Books Ltd CA (CA)
Bookseller's Inventory #
ING9780446672313
Title
Selling the Invisible: A Field Guide to Modern Marketing
Author
Beckwith, Harry
Book Condition
New New
Quantity Available
10
Binding
Paperback
ISBN 10
0446672319
ISBN 13
9780446672313
Publisher
Grand Central Publishing
Place of Publication
New Delhi
This edition first published
March 1, 1998

Terms of Sale

Russell Books Ltd

For further information - (250) 361-4447 (GST applied to all Canadian orders). Shipping prices are based on books weighing 2.2 LB, or 1 KG. Canadian and U.S. orders sent with Automated Package Tracking and delivery confirmation, where available. If your book order is heavy or over-sized, we may contact you regarding any extra shipping costs.

About the Seller

Russell Books Ltd

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2006
Victoria, British Columbia
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About Russell Books Ltd

Family owned and operated since 1961. Located in Downtown Victoria selling new, used, and remainder titles in all categories. We also have an extensive selection of Journals, cards and calendars.

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